Radio Blog

Blogs: The New E-Tool

After class, the student can go to the computer center on campus and login to his blog, and attempt to explain what the process of communication based on the lecture. Being able to write about something in your own words immediately after hearing it can help in the learning process.

The Downsides of Blogging

Fear of negative commentsBlogs invite negative comments because there are a lot of people out there that just love to trash people and don't have anything nice to say. Companies should not be deterred. Blogs have a feature where you can moderate each and every comment that is made by a visitor, and the blog owner can choose to accept it or reject it at his discretion.

The comments made by visitors reading a blog creates a two-way dialogue between the writer and the readers creating an opportunity for acquiring new knowledge which can lead to learning. However, for learning to take place, action is required to be taken on that knowledge, for learning is a relatively permanent change in behavior produced by experience and the acquisition of knowledge.

Inappropriate content written by employeesTwo employees were fired from their respective companies for what they posted on their blogs. Mark Jen was fired from Google for writing about the companies health care plan. A Delta Airlines flight attendant was also fired for writing about her escapades, some of which were sexual in nature.

Employers need to thread carefully so that they do not intrude in their employees personal lives. What an employee does on his or her own time is the employee's own business and not the employer.

What can a business use a blog for'

Implement a newsletterBlogs come with an archiving function where posts that are published are archived on a monthly bases. This is about the same frequency as a regular email newsletter. Visitors to your blog can view past issues to see what was written in past months.

Blogs can be a huge opportunity for small businesses and be a very real threat for email newsletter companies, such as Vertical Response and Constant Contact. These companies help small businesses build their email lists, publish their newsletters, and manage their email marketing campaigns. Small business owners only pay for the number of email newsletters that they send. The cost can range from as low as $15 for 1,000 to &750 for as much as 100,000 email newsletters.

By using a blog to publish a newsletter, the small business owner can save this money. The money saved can then be allocated to investing in the training and development of their employees, another critical aspect of running a business.

Improve a web presenceSearch engines want to provide high quality search results for their visitors. Search engines love blogs and favor sites that are updated frequently.

Websites can get indexed almost instantaneously. Everytime you publish an article to your blog, it pings other websites. Pinging lets dozens of services know your website has been updated, thus increases traffic to your blog.

By writing articles, you will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition as you demonstrate your expertise.

To get started blogging, small businesses can save money by purchasing a reseller webhosting account, such as that from HostGator. A reseller hosting account is a tad more pricey, but cheaper in the long term. You have the ability to host unlimited number of websites without having to contact your web hosting provider and set up new account. You have to pay for every new hosting account, which can be a strain on your budget. With a reseller hosting account you will be able to create a hosting account for no additional cost (except for the domain registration).

Blogs are here to stay. As more people continue to learn what a blog is, it will continue to evolve with many new uses.
About the Author

http://www.nickroy.com

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