17 Mistakes Professionals Make with Their Blogs

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17 Mistakes Professionals Make with Their Blogs

6 Ways That Blogging Can Save You Money
6 Ways That Blogging Can Save You Money
Copyright ' 2005 Tinu AbayomiPaul

Even though I've had several personal blogs for years, I've only been officially .....

...... Professionals may be ignoring these things, hoping they don't really need to know. But they do if they want results from their business blog.

Here's a list of what we found on a recent trip around the professional business blogosphere:

Content:

1. Not posting frequently enough. (Recommended: 2-3 times a week.)

2. Content is not focused, and the target audience is not clearly defined.

3. Posting articles that are too long, instead of using extended post features.

4. Not linking profusely (because the professional isn't researching their field on the internet).

5. Poor spelling, bad grammar and typos.

Blogging For Profit; The Simple Success Strategies Of A 19 Year Old
A blog is a simple but powerful tool which all marketers and businesses should be utilising to explode their sales, build credibility and improve customer retention.

I've .....

Design

6. No name of author in tag line or on side bar.

7. No author photo.

8. No signature or name in the footer; no way to tell who wrote post on a multi-author site.

9. No subscription form; no way to get blog updates through RSS or email.

10. No way for readers to leave comments and use trackbacks.

11. Too many categories or none at all.

12. No information about their business services and products.

13. Calendars for no reason at all (what is the point of those calendars anyway').

Marketing

Blogs Aren't Just About Expounding Your Ideas To Others
I still consider myself to be a blog writing novice but as I've got a few .....

14. Blog isn't submitted to blog directories.

15. Not pinging each time a new post is published.

16. Not using trackbacks referring or linking to other blogs.

17. No blogroll or list of favorite blogs or websites.

If you're considering using a blog to build your business, optimize it by taking time to learn the features and steps that will ensure success. A blog is like any other marketing tool ' you've got to use it correctly to get positive results.

Here are a couple of suggestions:

1. Get an ebook and take the time to learn about your blog software or hosting provider.

2. Hire a professional blog expert to coach you on how to rev up your blog.

About the Author

Patsi Krakoff and Denise Wakeman are two blog experts who have teamed up to form The Blog Squad ( http://www.fixmyblog.com

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