#1 Mistake Most Blogs Do
...... content delivery channel ... whether we like it or not. Using e-mail (as a supplement to RSS) to deliver our content is just good business practice, at least for now.
THE CHRIS PIRILLO EXAMPLE
Chris Pirillo is the publisher of one of the most popular sites on the net, Lockergnome.com. He was actually the first to proclaim e-mail as being dead.
But still, while he preferrs for his subscribers to use RSS instead of e-mail, that isn't stopping him from using or promoting either RSS or e-mail.
COMPARING BLOGS, E-ZINES, E-MAIL AND RSS
If you're reading this article and thinking that blogs are actually 'beyond e-mail', just consider the following reality.
How To Make Money With Blogs And RSSAre you confused about blogs And RSS' Guess what' You're not alone. Most people are, even if they don't want to admit it. Well, it's time to .....
RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how/what content is provided and presented through them.
RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.
Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.
E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.
A typical e-zine might include:
- an editorial;
- a leading article, representing the prevailing topic of a specific e-zine issue;
- supporting articles, clearly structured to show they are secondary to the leading article;
- links to "best of" blog posts in the given timeframe;
- links to the most relevant forum topics and posts;
- a news section;
- a featured client case study;
- different advertisements (banner ads, textual ads, advertorials etc.);
- a featured consultant;
- a Q&A section;
- a featured whitepaper;
- etc.
Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.
But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail.
Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it.
About the Author Rok Hrastnik is the author of 'Unleash the Marketing & Publishing Power of RSS', acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html'src=sa2
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